Who We Are
»  Michael Sanford
» Heidi Benoit

"Our goal at SMAS is to provide one or more of the following services: product assessment, marketing strategy, creative, production, media planning / buying / analysis and back end management. We help maximize media cost in order to maximize brand exposure for our clients."


With over 20 years of experience in the media business, Heidi Benoit has a broad wealth of knowledge at her disposal. Her background encompasses a body of work highlighting her areas of specialty: marketing, sports marketing, media planning and buying, and promotions. Heidi has worked at some of the largest and most active advertising agencies in Dallas. She served as a Broadcast Buyer for Bozell, Inc. for three years before moving over to Western International Media as Senior Broadcast Negotiator. It was during her seven years with Western that Heidi honed her craft and developed a reputation as a tough negotiator, while at the same time building enduring relationships in the media business. To this day, she reaps the benefits of those relationships and can tap into them to help meet the needs of her clients. Buying experience at these ad agencies encompassed work in over 20 markets, including Dallas. Some of the clients she served include: Home Depot, Albertson’s, Chief Auto Parts, Bally Total Fitness, Long John Silvers, Acura, Children’s Medical Center, American Airlines, Bell South, Wickes Furniture, Cisco Systems, Tyco Toys and Sylvan Learning Center.

In 1999, Heidi parlayed her media buying expertise into an opportunity to indulge her passion for baseball as Media Director for the Texas Rangers Baseball Club. For ten years in the Rangers front office, she was responsible for the planning and negotiation of all advertising support for both the general and Hispanic markets, utilizing a combination of radio, TV, print, outdoor and online media. She also implemented all media promotions as well as wrote copy for live announcer plugs for Rangers broadcasts. Sharing the same team owner, Heidi also served in the same capacity for the Dallas Stars Hockey Club and the Mesquite Championship Rodeo for three years.

Heidi provides her clients with the benefit of her broad experience in strategic planning and development of marketing and media solutions. A creative thinker with great attention to detail, she excels in project management with a combination of superior organizational, analytical and interpersonal skills. With a proven ability to build enduring business relationships and foster teamwork, she is able to supply clients with a broad array of services through strategic partnerships.

A Louisiana native, Heidi earned a B.A. degree in Journalism/Advertising from Louisiana State University.

4856 Nashwood Drive
Dallas, Tx 75244


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